Mattel has taken a significant stride in inclusivity with the introduction of their gender-neutral dolls, a revolutionary line known as Creatable World, as reported by Reuters. This move by the renowned toy manufacturer is a response to the escalating demand for greater gender-neutral representation in pop culture, marking a departure from traditional norms.
Creatable World empowers children by allowing them to personally design their own Barbie doll, transcending the limitations of rigid gender norms and stereotypes. Barbie, through this initiative, is actively working towards dismantling the restrictive gender pigeonholes often associated with its dolls.
On the company’s official website, Mattel emphasizes that the world of dolls is now as boundless as the diversity of the individuals who engage with them. Creatable World is described as a line that aims to “invite everyone in” and “to keep labels out,” reflecting the brand’s commitment to fostering an environment of inclusivity and acceptance.
The Creatable World kit provides an array of options for doll customization, including choices for short and long hair, a plethora of clothing pieces, accessories, and versatile shoes suitable for both women and men. Notably, the doll’s design departs from the traditional features of Ken’s broad shoulders or Barbie’s classic curves, further challenging conventional representations of gender in the toy industry
